Colleges and universities across the country are reporting a widespread increase in mental health issues, and today’s college students are experiencing incredibly high pressure to survive college life and do well while at school. Not to mention the added pressure of setting yourself up for success in life after school and managing mounting student loan debt. There are expected challenges that going to school poses – like late-night studying and exams, more independence, owning your hours, sleep, saying no to partying – basically managing yourself as an adult. One thing is certain: you aren’t going to have all the answers when times get tough, but it’s expected that you’ll be able to figure things out. Today’s students are expected to do more and be more productive than any generation ever before, and it’s a constant struggle to live up to our highest ideals.
In addition to lots of added pressure, there are all sorts of distractions that could potentially stand between you and success as a student. It’s no surprise there are more things vying for your attention than ever before. In a recent survey of undergraduate students, 49 percent said the use of technology – like laptops, tablets and mobile devices – for reasons unrelated to class was distracting to them. Students know that using technology has a negative impact on people around them when used for “off-task” purposes like browsing the web, but they still use their devices when the classes are “boring”.
In fact, they tend to check their devices – particularly their smartphones – an average of 11 times during class for non-class activities. And a solid 12 percent are texting, emailing and checking the time or their social channels in class more than 30 times a day. When you think about all those screens, text messages, and push notifications constantly coming in, it’s no surprise that the ability to stay focused and clear-headed escapes us.
The end result? Overstimulation and BURNOUT. To counter all of that stress and anxiety that comes with the territory of daily life, there has been a slow and steady rise in the use of nootropics on a global scale. Today, nootropics include everything from prescription drugs, to dietary supplements on sliding scales of safety and effectiveness, to commonplace stimulants like caffeine (coffee and energy drinks, for example) – anything a person might use to enhance cognitive function, whatever that means to them. According to another report from Zion Market Research, the global nootropics market is set to grow at record speed, nearly 16% between 2018 and 2024. The public has spoken and to help meet heavy demand, a wave of successful nootropics companies has emerged.
When Sam Elick, founder and CEO of BrainJuice, was a college student himself, he was trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating at full capacity, no matter how many cups of coffee or energy drinks he consumed. He wanted a healthy alternative to energy drinks and focus-enhancing drugs, and realized that of the available supplements, nothing on the market combined those elements to give the brain almost immediate clarity and focus. Then, through his MBA program in Entrepreneurship, Sam met a biochemist named Peter. With Peter’s knowledge of neurotransmitters and brain function, Sam decided to harness the goodness of real food with the power of science. Many rounds of ingredients and combinations later, he created BrainJuice® formula. Since then, his mission has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available. Key ingredients include green tea extract, acai berry powder, monk fruit, organic coconut nectar and more, all of which have been scientifically provide to help with focus and productivity.
BrainJuice is an entirely different beast than an energy drink or that third cup of coffee – it is BRAIN FOOD. While energy drinks and coffee give you an unnecessary energy jolt to your entire body, BrainJuice is the perfect blend of natural ingredients to give your BRAIN the immediate nutrient boost it needs, without the jitters or other unhealthy side effects. The demands of busy student life are inevitable but by incorporating BrainJuice into your daily routine, you’ll have the ability to improve your focus, clarity, memory and mood. Whatever you do, do it with FOCUS.
BrainJuice is available nationwide at Whole Foods Market, CVS, GNC, Sprouts and other outlets across the U.S. It is also available on Amazon or at BrainJuice.me.